Vietnam’s tourism sector is on track for a remarkable year, with nearly 16 million international visitors expected by the end of 2024, marking a significant rebound and growth in the industry.

According to the latest data from the Vietnam National Administration of Tourism, the total number of international arrivals reached approximately 15.84 million during the first eleven months of 2024, reflecting a 41% increase compared to the previous year. In November alone, Vietnam welcomed 1.71 million international tourists, a 20.5% rise from October and a staggering 38.8% increase from November 2023.

Market Growth and Major Source Markets

The growth in international visitors has been predominantly driven by travelers from Asia, who account for nearly 80% of all arrivals. Major source markets include South Korea, China, Taiwan, Japan, the United States, India, Malaysia, Cambodia, Australia, and Thailand. Notably, South Korea leads the way with over 4.13 million visitors, marking a 128.3% increase compared to the previous year, while China follows closely with 3.3 million visitors, a significant 222% rise.

European markets are also contributing to this growth, with the United Kingdom being the top source, sending over 279,000 tourists, followed by France, Germany, and Russia.

Mr. Phan Trong Thang, Director of Metta Voyage, commented, “Vietnam is on the rise, being chosen in the region for its freshness compared to Thailand, Indonesia or Singapore, its diverse and affordable cuisine, and the many newly opened direct flights at reasonable costs.”

Positive Trends Across Various Markets

Several countries have seen remarkable increases in visitor numbers compared to the previous month, including Poland (up 238%), Italy (up 88%), and Norway (up 66%). This upward trajectory highlights Vietnam’s increasing appeal as a tourist destination.

Mr. Nguyen Cuong Bach, Deputy Director of Metta Voyage, added, “High-end travelers are choosing Vietnam tour packages for its diverse experiences from North to South, the availability of new premium products, and the dedicated service of the Vietnamese people.”

Diverse Tourist Arrivals

Arrivals via air travel remain the most popular, with over 1.4 million international guests flying into the country. This trend underscores the importance of enhancing air connectivity to sustain growth in Vietnam tourism.

Conclusion

With a predicted total of 17 to 18 million international visitors by the end of 2024, Vietnam’s tourism industry is poised for a successful year. The country’s rich cultural heritage, stunning landscapes, and diverse experiences continue to attract travelers from around the globe.

Company Name: Metta Voyage Co., Ltd

Content Person: Nguyen Cuong Bach 

Contact Email: bach@mettavoyage.com

City: Hanoi

State: Hanoi, Vietnam

Website is: https://mettavoyage.com